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The Lubetkin Media Companies

At the Lubetkin Media Companies, we tell our clients' stories in sound and images.

Our Professional Podcasts division produces award-winning, broadcast-quality audio and video program content for the Web.

Steve Lubetkin Photography produces dramatic and artistic corporate, event, documentary and lifestyle photography.

Our Elevator Pitch Videos unit creates economical entry-level videos for organizations and individuals for use as video résumés or for inclusion on their websites.

State Broadcast News is an audio, video, and photojournalism news service that produces our own original news coverage content for other news organizations and for our own branding.

We are members of the Professional Photographers of America, the American Society of Media Photographers, the National Press Photographers Association, the Society of Professional Journalists, the Online News Association, the Radio and Television Digital News Association, and the Guild of Professional Photographers of the Delaware Valley.

Steve is a Certified Legal Video Specialist (CLVS) based on examination by the National Court Reporters Association and has been commissioned as a Notary Public for the State of New Jersey.

The Lubetkin Media Companies LLC
708 Crestbrook Avenue
Cherry Hill, NJ 08003
+1.856.751.5491 studio
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Mar 23, 2006

In this edition of our podcast, we present a telephone interview with Cheryl Procter-Rogers, president of the Public Relations Society of America, the world's largest professional organization for public relations practitioners. In a February speech to PR students at Ball State University, Procter-Rogers addressed three critical issues for shaping the future of the public relations profession. Diversity, ethics and risk are becoming increasingly critical to the financial success of businesses, she said. Cheryl also spoke to the students about the dangers of succumbing to "confirmation bias," a kind of complacency in which mass media audiences only pay attention to news and opinion content that matches their own belief system closely. With more than 25 years experience in the public relations arena, Cheryl Procter-Rogers is currently corporate affairs director for Home Box Office (HBO), where she is responsible for the development and implementation of public relations and integrated marketing communications strategies across 11 states in the Midwest. Before joining HBO, she worked as a communications consultant in the Chicago area, assisting such clients as Sears Roebuck & Co., Nissan North America, Inc., Allstate Insurance Company, McDonald's Corporation, and HBO in developing and implementing internal and external communications strategies supporting critical business objectives. Cheryl holds an M.B.A. from Keller Graduate School of Management, Chicago, IL; a B.S. in English and Journalism from Bradley University, Peoria, IL; an E-Business Certificate from the School of Business Administration, Loyola University Chicago; and a professional designation in public relations from UCLA Extension. She was the youngest member of the Los Angeles Public Relations Society of America (PRSA) in Los Angeles to earn the Accreditation in Public Relations (APR), and the first African American woman to earn that honor there. In 2000, Cheryl became the youngest member ever to be inducted into the Public Relations Society of America's College of Fellows, a distinction held by a little more than 400 individuals in the field of public relations. She, along with Dr. Debra Miller, was the first African-Americans inducted into the College. She was the first African-American elected as president of the 500-member Chicago Chapter of PRSA. She is a charter member and past president of the Black Public Relations Society of Southern California.