Jan 12, 2006
Katie Delahaye Paine is one of the leading experts on statistically supportable measurement of public relations results. The CEO of KDPaine and Partners, Katie is a founder of the Institute for Public Relations special commission on measurement and evaluation, and she has served as the US liaison to the European Standards Task Force on international standards for media evaluation. Recently, she has put forth a concept paper on her blog about a new approach to public relations measurement, the "Public Relations Value Ratio," or PRV. We spoke with Katie this week about the new measurement tool.