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The Lubetkin Media Companies

At the Lubetkin Media Companies, we tell our clients' stories in sound and images.

Our Professional Podcasts division produces award-winning, broadcast-quality audio and video program content for the Web.

Steve Lubetkin Photography produces dramatic and artistic corporate, event, documentary and lifestyle photography.

Our Elevator Pitch Videos unit creates economical entry-level videos for organizations and individuals for use as video résumés or for inclusion on their websites.

State Broadcast News is an audio, video, and photojournalism news service that produces our own original news coverage content for other news organizations and for our own branding.

We are members of the Professional Photographers of America, the American Society of Media Photographers, the National Press Photographers Association, the Society of Professional Journalists, the Online News Association, the Radio and Television Digital News Association, and the Guild of Professional Photographers of the Delaware Valley.

Steve is a Certified Legal Video Specialist (CLVS) based on examination by the National Court Reporters Association and has been commissioned as a Notary Public for the State of New Jersey.

The Lubetkin Media Companies LLC
708 Crestbrook Avenue
Cherry Hill, NJ 08003
+1.856.751.5491 studio
+ fax email

Apr 26, 2012

Beth Perell, vice president of communications and information management, Goodwill Industries InternationalThe Society for New Communications Research (SNCR)podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Beth Perell, Vice President of Communications and Information Management (left) and Arlene McCrehan, Senior Director of Online Media from Goodwill Industries International, which won an award for Internal Communications. Beth and Arlene collaborated on Goodwill's more user-friendly and better organized intranet (case study), recognized with the SNCR Excellence in New Communications Award for Online Reputation Management. [powerpress]

The podcasts are being produced by Steve Lubetkin of Lubetkin Global Communications LLC, a Senior Fellow of SNCR and a member of the SNCR Advisory Board.

The podcast series appears weekly on Thursdays over the next several months.  

Beth Perell, Vice President, Communications and Information Management, Goodwill Industries International, Inc. Beth joined Goodwill portal team in 2005 to make information accessible to local Goodwills and help develop a culture of knowledge sharing. In 2007, she became the Director of Learning Solutions which also oversaw the in-person training events and technology-based learning initiatives. In 2009, she became the VP of Communications and Information Management overseeing web development, media relations, social media and communications strategies. Beth has over 15 years of communications and knowledge management experience and has held positions at Mercer Human Resource Consulting and A.T. Kearney. Beth holds a B.A. from Miami University and a Master’s degree from Dominican University.
Arlene McCrehan, Senior Director of Online Media, Goodwill Industries International, Inc. Arlene McCrehan
Arlene leads a team responsible for Goodwill’s social media initiatives and its public web sites, including the award-winning My Story blog. She is the co-inventor of the Donation Impact Calculator, located at Collectively, her team’s online reach extends to more than seven million visitors annually.  


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