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The Lubetkin Media Companies

At the Lubetkin Media Companies, we tell our clients' stories in sound and images.

Our Professional Podcasts division produces award-winning, broadcast-quality audio and video program content for the Web.

Steve Lubetkin Photography produces dramatic and artistic corporate, event, documentary and lifestyle photography.

Our Elevator Pitch Videos unit creates economical entry-level videos for organizations and individuals for use as video résumés or for inclusion on their websites.

State Broadcast News is an audio, video, and photojournalism news service that produces our own original news coverage content for other news organizations and for our own branding.

We are members of the Professional Photographers of America, the American Society of Media Photographers, the National Press Photographers Association, the Society of Professional Journalists, the Online News Association, the Radio and Television Digital News Association, and the Guild of Professional Photographers of the Delaware Valley.

Steve is a Certified Legal Video Specialist (CLVS) based on examination by the National Court Reporters Association and has been commissioned as a Notary Public for the State of New Jersey.

The Lubetkin Media Companies LLC
708 Crestbrook Avenue
Cherry Hill, NJ 08003
+1.856.751.5491 studio
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May 31, 2012

Jeffrey Rohrs, Vice President for Marketing Research & Education at ExactTarget
Jeffrey Rohrs, Vice President for Marketing Research & Education at ExactTarget

The Society for New Communications Research (SNCR)podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues. In this program, we present a conversation with Jeff Rohrs, Vice President for Marketing Research & Education at ExactTarget. The company won an award in the Corporate category for its SUBSCRIBERS, FANS & FOLLOWERS research series.

A “recovering attorney” and Cleveland sports fan/victim, Jeff serves as Vice President for Marketing Research & Education at ExactTarget.  In this capacity, Jeff spearheads the SUBSCRIBERS, FANS & FOLLOWERS research series, ExactTarget's SUBSCRIBERS RULE! philosophy, the company’s annual Connections User Conference  programming.  Over the years, Jeff has presented at a wide variety of industry events including ad:tech, The CMO Club Summit, IAB MIXX, SXSW, Wired’s Social Media Summit, and WOM Supergenius.

 Before joining ExactTarget, Jeff was President and Chief Interactive Strategist for Optiem, a digital marketing agency based in Cleveland, Ohio, where his clients included Sherwin-Williams, Calphalon, and  Jeff received his J.D. and Masters in Mass Communication from Boston University, and he holds his B.S. in Mass Communications from Miami University where he serves on the Advisory Board for the school's Armstrong Center for Interactive Media Studies.

You can read more about the winning ExactTarget entry on the SNCR website.

The podcasts are being produced by Steve Lubetkin of Lubetkin Global Communications LLC, a Senior Fellow of SNCR and a member of the SNCR Advisory Board.

The podcast series appears weekly on Thursdays over the next several months.

Subscribe to the RSS feed for the SNCR podcast.

Lubetkin Global Communications » Rutgers – Camden Subscribe to these podcasts in the Apple iTunes Music Store.