IABC Heritage Region Conference Podcast #4, “Sustainability and Corporate Reputation: The Keys to Leadership” with James Cerruti, Senior Partner, Brandlogic

Aug 29, 2012

The Heritage Region of the International Association of Business Communicators will hold its 2012 conference, “Find your bridge,” in Pittsburgh October 12-14. This is the latest in a series of podcast conversations with top presenters from the conference discussing the topics they will cover in their conference appearances.

James Cerruti, Senior Partner, Strategy and Research, Brandlogic

In this program, we speak with James Cerruti, senior partner for strategy and research with Brandlogic. His presentation at the Heritage Region Conference will focus on “Sustainability and Corporate Reputation: The Keys to Leadership.” James will report on BrandLogic's second annual Sustainability Leadership Report, a landmark study of real vs. perceived sustainability performance for 100 leading global companies.

You can learn more about how to “Build Your Bridge” to communications success by attending the IABC Heritage Region Conference, Oct. 14 -16, at the Westin Conference Center, Pittsburgh.  Register at: www.iabcheritageconference.com.

Biography

James Cerruti brings to his senior role with Brandlogic over 20 years of experience in leading strategy, marketing, and brand consulting engagements, in North America and worldwide.

His consulting career includes executive posts as the president of Vivaldi Partners, a New York City-based marketing and brand consultancy; as one of the founding partners of FutureBrand, and as a director with Coopers & Lybrand.

His numerous brand strategy clients have included: Allianz, Bank of Montreal, CarlsonWagonlit Travel, CNA Financial, Deloitte, Deutsche Telecom, Dun and Bradstreet, First Union, FleetBoston, Hyundai Kia Motors, KPMG, MasterCard International, Merrill Lynch, Olympus, PNC Bank, PricewaterhouseCoopers, RBC Financial Group, Remy Cointreau, Scudder Investments, Siemens, State Street Corporation, Telefonica, US Bancorp and Zurich Financial Services.

James holds an M.B.A. in International Business from the Monterey Institute and a B.A. in Greek Archeology from Antioch University. He is fluent in Greek and conversational Spanish and French. His work has been published in the Journal of Business Strategy, among others.

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