Oct 21, 2017
Media relations has been a mainstay of the PR industry for decades, but that’s changing, especially as newsrooms shrink. Companies large and small are now telling their own stories, publishing them on SEO-enhanced online news hubs, and getting bottom-line results. Brand journalism (also known as content marketing) is...
Apr 19, 2017
On this episode of the Lubetkin on Communications podcast, we present this year's "Meet the Media" panel, sponsored by the New Jersey Chapter of the Public Relations Society of America. The panel was held March 30, 2017 at Montclair State University, Montclair, NJ.
The panelists were:
Nov 16, 2016
In this episode of the Lubetkin on Communications podcast, we talk with Mickey Osterreicher, general counsel of the National Press Photographers Association about freedom of the press, constraints imposed by government on the working press, and why that's a bad thing for the general public.
Sep 19, 2016
Patrick Jackson was one of the pioneers of what he called "behavioral public relations," but his untimely death in 2001 at age 68 didn't stop his firm from continuing to work with clients on research-based, analysis-driven public relations programs.
Stacey Smith, senior counsel & partner in the Rye, NH-based firm, is...
Jul 13, 2016
In this installment of the Lubetkin on Communications Podcast, we present a panel discussion recorded July 12, 2016 at Temple University in Philadelphia. The panel, co-sponsored by the National Press Photographers Association (NPPA), the Society of Professional Journalists, and the Reporters' Committee for Freedom of...