Apr 19, 2012
The Society for New Communications Research (SNCR) podcast
series profiling the winners of its 2011 Excellence in New
Communications Awards continues with a conversation featuring
Jennifer Sniderman, Group Manager – Employee Communications, and
Sara Folkerts, Internal Social Media Manager for Sprint Nextel
Corp. Jennifer and Sara are the architects of Sprint Nextel's
Social Media Ninjas Program (case study at the link), recognized
with the SNCR Excellence in New Communications Award for Online
Reputation Management.
Jennifer Sniderman, Group Manager – Employee Communications -
Sprint Nextel Corp.
Jennifer leads news, editorial and social media for enterprise-wide
employee communications at Sprint. She specializes in interactive
multimedia engagement programs which have garnered numerous awards.
Jennifer is the co-creator of Sprint’s Social Media Ninja program
leveraging employee advocacy to bolster the customer experience and
improve Sprint’s corporate reputation. She provides counsel to
Sprint’s Human Resources team to deliver leader-focused
communications programs. Prior to joining Sprint, she was
Assistant Vice President, Corporate Communications at Zurich
Scudder Investments in Chicago, IL. Outside of work, she serves on
the board of Chameleon Arts & Youth Development, a non-profit
organization providing arts education for homeless and under-served
children.
Sara Folkerts, Internal Social Media Manager – Sprint Nextel
Corp.
Sara is passionate about sharing, communicating, transparency and
being open-minded. This has led her to her current job as a
community manager and social media evangelist at Sprint. In
addition to her role as community manager, Sara co-leads the Ninjas
program at Sprint. The Sprint Social Media Ninjas program is a
group of empowered employees who want to connect with customers and
spread the “gospel” of Sprint in social media. Sara has presented
on internal social media strategies at several conferences and at
other companies. Where can you find her? On Twitter, of course!
@saramiller
The podcasts are being produced by Steve Lubetkin of Lubetkin
Global Communications LLC, a Senior Fellow of SNCR and a member of
the SNCR Advisory Board.