Apr 26, 2012
The Society for New
Communications Research (SNCR)podcast series profiling the
winners of its 2011 Excellence in New Communications Awards
continues with a conversation featuring Beth Perell, Vice President
of Communications and Information Management (left) and Arlene
McCrehan, Senior Director of Online Media from Goodwill Industries
International, which won an award for Internal Communications. Beth
and Arlene collaborated on Goodwill's more user-friendly and better
organized intranet (case study),
recognized with the SNCR Excellence in New Communications Award for
Online Reputation Management. [powerpress]
The podcast series appears weekly on Thursdays over the next
several months.
Beth Perell, Vice President, Communications and
Information Management, Goodwill Industries International,
Inc. Beth joined Goodwill portal team in 2005 to make
information accessible to local Goodwills and help develop a
culture of knowledge sharing. In 2007, she became the Director of
Learning Solutions which also oversaw the in-person training events
and technology-based learning initiatives. In 2009, she became the
VP of Communications and Information Management overseeing web
development, media relations, social media and communications
strategies. Beth has over 15 years of communications and knowledge
management experience and has held positions at Mercer Human
Resource Consulting and A.T. Kearney. Beth holds a B.A. from Miami
University and a Master’s degree from Dominican University.
Arlene McCrehan, Senior Director of Online Media,
Goodwill Industries International, Inc.
Arlene leads a team responsible for Goodwill’s social media
initiatives and its public web sites, including the award-winning
My Story blog. She is the co-inventor of the Donation Impact
Calculator, located at donate.goodwill.org. Collectively, her
team’s online reach extends to more than seven million visitors
annually.
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the SNCR podcast.
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