Oct 22, 2006
NJBankers Podcast #4: Marketing 101, recorded
Thursday, October 5, 2006 (120.9 mb mono MP3 file, 1:26:00)
In this fourth in a series of podcast recordings, produced for NJBankers by Lubetkin & Co. Communications LLC and its subsidiary, Professional Podcasts LLC of Cherry Hill, NJ, you will follow the process of launching a new product from research through product definition, pricing, target markets, to meeting with an agency for advertising. Then advertising experts will explain how the agency rolls out the program from client input to creative, targets, media, budget, in-house communications, merchandising, PR and tracking. Speakers (Photos Copyright ©2006 Steven L. Lubetkin. All rights reserved.)
Duke Fanelli While Vice
President for Local Development at AXA Equitable, Duke was
responsible for multicultural marketing, corporate sponsorship
activity and local support for AXA Equitable's 60+ branches
throughout the country. Prior to joining AXA Equitable in 1998,
Duke held a variety of positions over a 15-year period at JP Morgan
Chase, supporting both the business and marketing aspects of the
bank's retail business. He holds a BA in Journalism from American
University and worked as a journalist with Advertising Age. He is
co-author of The Financial Services Marketing Handbook: Tactics
and Techniques that Produce Results, published by Bloomberg
Press, and teaches a financial services marketing course at
NYU.
Rich Palatini Senior Vice President, Creative
Director Gianettino & Meredith Advertising, Inc. A B.F.A.
degree from Fairleigh Dickinson University Design School opened the
door, but it was his own combination of verbal expression and
unerring design that propelled Rich to his current position of
executive creative director for the agency. In addition to
spearheading new business development and overseeing the Creative
Department, Rich serves as art director on Benjamin Moore, Skanska,
Atlantic Health Systems and other accounts. He is a featured
speaker on the seminar circuit and is an adjunct professor at Kean
University.
Martha Marchesi Vice President, Associate
Creative Director, Copy Gianettino & Meredith Advertising,
Inc. A veteran of such agencies as McCaffrey & McCall;
Young & Rubicam; and Saatchi and Saatchi, Martha has written for
blue chip clients such as AT&T, Chevrolet, Xerox, Revlon,
Panasonic and Benjamin Moore. She has helped launch new products,
revitalized old ones, and created strong, lasting brand identities.
Her efforts extend to all mediums, from television, video, print
and radio, to direct mail, point of sale and presentation
materials.As one of the agency's most senior creatives, Martha has
been responsible for strategic and creative development on a number
of accounts, and is extremely involved in new business
development.
Podcast Theme Music from Mike Stewart, "Internet Audio Guy"