Apr 7, 2008
In epsiode #8 of the Middle Chamber Books podcast, we present a conversation with Katie Delahaye Paine, the dean of public relations measurement and evaluation. Katie's newest book is Measuring Public Relationships: The Data-Driven Communicator's Guide to Success.
Download the podcast file here (37.6 mb stereo MP3 file, 00:27:26 length).
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About this program
Katie Delahaye Paine has just written her latest book on the measurement of public relations results. It's called Measuring Pubnlic relationships, the data-driven commujnicators guide to success. The book focuses on giving public relations practitioners practical step-by-step advice for measuring their programs and managing their relationships.
Paine is a founding member of the IPR's Commission on Research and Evaluation, the PR industry's standard-setting body for measurement. Paine co-chaired the US Public Relations Task Force-developed to establish standards for PR evaluation-and she served as the US liaison to the European Standards Task Force to set internationals standards for media evaluation.
Paine frequently lectures to conferences and universities including The Conference Board, Public Relations Society of America, International Association of Business Communications, The San Francisco Academy, IPRA, the University of New Hampshire, New Hampshire College, and San Jose State University. A Cum Laude graduate of Connecticut College's class of 1974, Paine majored in history and Asian studies. She received an Honorary Doctorate of Laws from New Hampshire College in May 1996.
Paine is a board member of New Hampshire Public Radio and The New Hampshire Political Library.
You can purchase Katie's book through Amazon.com by clicking on the link below.
We produce these podcasts in the studios of Professional Podcasts LLC, Cherry Hill, NJ.