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The Lubetkin Media Companies

At the Lubetkin Media Companies, we tell our clients' stories in sound and images.

Our Professional Podcasts division produces award-winning, broadcast-quality audio and video program content for the Web.

Steve Lubetkin Photography produces dramatic and artistic corporate, event, documentary and lifestyle photography.

Our Elevator Pitch Videos unit creates economical entry-level videos for organizations and individuals for use as video résumés or for inclusion on their websites.

State Broadcast News is an audio, video, and photojournalism news service that produces our own original news coverage content for other news organizations and for our own branding.

We are members of the Professional Photographers of America, the American Society of Media Photographers, the National Press Photographers Association, the Society of Professional Journalists, the Online News Association, the Radio and Television Digital News Association, and the Guild of Professional Photographers of the Delaware Valley.

Steve is a Certified Legal Video Specialist (CLVS) based on examination by the National Court Reporters Association and has been commissioned as a Notary Public for the State of New Jersey.

The Lubetkin Media Companies LLC
708 Crestbrook Avenue
Cherry Hill, NJ 08003
+1.856.751.5491 studio
+ fax email

Apr 27, 2006

In this edition of our podcast, we present a panel discussion conducted by the Philadelphia Chapter of the Public Relations Society of America (PRSA). This program was recorded April 20, 2006 at the Union League Club in Philadelphia.

From left: Steve Lubetkin; Hope Primas; Les Wolff; Janis Shields; and Peter Key. (Rick Alcantara photo)
The panelists are: - Hope Primas, Principal, Hope Primas & Associates, an expert resource on nonprofit fund development and management in the Philadelphia region, will provide a brief presentation about planning and give an overview of the public relations tools you can employ to maintain public awareness of your programs and needs. - Les Wolff, CEO of Philadelphia-based Smart Marketing Group, a 46 year veteran of the marketing arena who has worked with non-profits in a wide range of activities, will talk about how to manage a strong ROI using a celebrity (such as his client Smokin' Joe Frazier) and how to create strategies that achieve other key objectives. - Steven L. Lubetkin, APR, Fellow, PRSA, managing partner of Lubetkin Communications LLC, a technology-savvy veteran of more than 25 years in corporate and financial communications and print and broadcast journalism, will provide guidance on how to leverage emerging technologies effectively to enhance outreach efforts. - Janis D. Shields, Director of Media and Public Relations for the American Friends Service Committee (AFSC) and an award-winning journalist, will provide solid ways to get the most out of your PR efforts on a shoestring budget. Download the podcast here (119 mb stereo MP3 file, 1:24:59 duration). Show Notes 00:00:00 Steve introduces the program 00:03:52 Michele Chierici, APR, president of the Philadelphia PRSA Chapter introduces the panel and makes opening announcements. 00:07:10 Hope Primas makes introductory remarks about nonprofit PR. 00:19:29 Peter Key, Philadelphia Business Journal 00:31:57 Janis Shields, American Friends Service Committee 00:52:24 Les Wolff, Smart Marketing Group 01:06:26 Steve Lubetkin, Lubetkin Communications LLC