Feb 16, 2006
Lubetkin's Other Blog Podcast #17: PRSA/Philadelphia Breakfast Panel on Hurricane Katrina, 2/16/2006 In this edition of our podcast, we present a panel discussion conducted February 16, 2006 at the Cherry Hill Hilton Hotel. Philadelphia PRSA February Program: "Hurricane Katrina: Surmounting the Communications and Public Relations Obstacles" Panelists Steve Rosen, President, Star/Rosen Public Relations, the PR division of The Star Group. Steve and his team at The Star Group helped Touro Infirmary, one of New Orlean's oldest hospital, with all aspects of marketing communications before, during, and after Hurricane Katrina. Activities included crisis media relations, creating and hosting a Hurricane Information website, assisting with employee, patient and physician communications, as well as producing a new multi-media advertising campaign to ensure a bright future for the hospital post-Katrina. Owen Edmonston, Senior Director, Internal Communications, ARAMARK and Dave Freireich, Senior PR Manager, ARAMARK. ARAMARK played an integral role in the relief effort by providing facility services and hundreds of thousands of meals for Hurricane Katrina victims in multiple locations throughout the country. Owen and Dave were on site at the Houston Astrodome and discussed the victories and challenges experienced by the ARAMARK staff, as well as the communications vehicles used to apprise employees, the community, and the media of what was happening inside the walls of the relief efforts. Jeff Brody, President, Omni Video Creations. Jeff Brody, a video production professional, spent a good portion of his career with NFL films and shooting/editing for the major networks. In 1987, he founded Omni Video Creations and became a one-man production house, doing his own shooting, writing, editing, graphics, and narrations. Last fall, Jeff had the privilege of documenting Hurricane Katrina's impact on the Jewish community in New Orleans.