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The Lubetkin Media Companies

At the Lubetkin Media Companies, we tell our clients' stories in sound and images.

Our Professional Podcasts division produces award-winning, broadcast-quality audio and video program content for the Web.

Steve Lubetkin Photography produces dramatic and artistic corporate, event, documentary and lifestyle photography.

Our Elevator Pitch Videos unit creates economical entry-level videos for organizations and individuals for use as video résumés or for inclusion on their websites.

State Broadcast News is an audio, video, and photojournalism news service that produces our own original news coverage content for other news organizations and for our own branding.

We are members of the Professional Photographers of America, the American Society of Media Photographers, the National Press Photographers Association, the Society of Professional Journalists, the Online News Association, the Radio and Television Digital News Association, and the Guild of Professional Photographers of the Delaware Valley.

Steve is a Certified Legal Video Specialist (CLVS) based on examination by the National Court Reporters Association and has been commissioned as a Notary Public for the State of New Jersey.


The Lubetkin Media Companies LLC
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Cherry Hill, NJ 08003
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  2. LOC Podcast #42: Ethical Public Relations Practice, a conversation with Ann Subervi of Utopia Communications, 2/17/2010

LOC Podcast #42: Ethical Public Relations Practice, a conversation with Ann Subervi of Utopia Communications, 2/17/2010

Feb 17, 2010


Some critics of public relations practice suggest that it’s an oxymoron to mention ethical behavior and public relations in the same sentence. Our guest on this episode of the Lubetkin on Communications Podcast disagrees with that criticism – vehemently and successfully.
We present a conversation with Ann Subervi, president and CEO of Utopia Communications, a public relations agency dedicated to the proposition that public relations can be practiced “ethically, transparently and with the highest of principles.” Ann is the 2010 chair of the PRSA Counselors’ Academy, and a leading advocate of principled, socially responsible public relations practice. She blogs about ethical issues in public relations at The Ethical Optimist Blog.
Listen to the podcast here:







 
Download the podcast program here (Stereo  MP3 file, 35.0 mb, duration 00:31:45)

 
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Keywords: lubetkin, cherry hill, ethics, subervi, utopia communications

 

 

 

 



Produced in the studios of Professional Podcasts LLC, Cherry Hill, NJ.