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The Lubetkin Media Companies

At the Lubetkin Media Companies, we tell our clients' stories in sound and images.

Our Professional Podcasts division produces award-winning, broadcast-quality audio and video program content for the Web.

Steve Lubetkin Photography produces dramatic and artistic corporate, event, documentary and lifestyle photography.

Our Elevator Pitch Videos unit creates economical entry-level videos for organizations and individuals for use as video résumés or for inclusion on their websites.

State Broadcast News is an audio, video, and photojournalism news service that produces our own original news coverage content for other news organizations and for our own branding.

We are members of the Professional Photographers of America, the American Society of Media Photographers, the National Press Photographers Association, the Society of Professional Journalists, the Online News Association, the Radio and Television Digital News Association, and the Guild of Professional Photographers of the Delaware Valley.

Steve is a Certified Legal Video Specialist (CLVS) based on examination by the National Court Reporters Association and has been commissioned as a Notary Public for the State of New Jersey.

The Lubetkin Media Companies LLC
708 Crestbrook Avenue
Cherry Hill, NJ 08003
+1.856.751.5491 studio
+ fax email

Jul 1, 2005

This podcast is a recording of a PRSA/Philadelphia panel held on Tuesday, May 3, 2005 at the Union League Club in Center City Philadelphia. This program focuses on the growing importance of multicultural markets and their enormous buying power - more than $900 billion annually in the U.S. - represented by African-American, Hispanic, and Asian consumers. Diversity is a key strategic goal of the Public Relations Society of America. Nationally recognized panelists will explore some of the "best practices" for developing brand building initiatives aimed at multicultural audiences, offering a summary of best practices in multicultural marketing, and discussing the applicability of these best practices and other factors important in their use and suggestions on how to integrate multicultural marketing as a core brand-building discipline. Moderator is: David W. Brown, President/Principal, Brown Partners, Philadelphia, PA Panel Rosanna M. Fiske, APR, Principal & Partner, Communique Group/Rise Strategies, Coral Gables, FL; Rosanna is a member of the PRSA National Board of Directors and national chairperson for PRSA’s Diversity initiatives. Marc Curtis Little, Partner, BrooksLittle Communications, Jacksonville, FL Kenneth Wong, Principal, CIG Asia Ltd/Combined Insurance Group, Philadelphia, PA