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The Lubetkin Media Companies

At the Lubetkin Media Companies, we tell our clients' stories in sound and images.

Our Professional Podcasts division produces award-winning, broadcast-quality audio and video program content for the Web.

Steve Lubetkin Photography produces dramatic and artistic corporate, event, documentary and lifestyle photography.

Our Elevator Pitch Videos unit creates economical entry-level videos for organizations and individuals for use as video résumés or for inclusion on their websites.

State Broadcast News is an audio, video, and photojournalism news service that produces our own original news coverage content for other news organizations and for our own branding.

We are members of the Professional Photographers of America, the American Society of Media Photographers, the National Press Photographers Association, the Society of Professional Journalists, the Online News Association, the Radio and Television Digital News Association, and the Guild of Professional Photographers of the Delaware Valley.

Steve is a Certified Legal Video Specialist (CLVS) based on examination by the National Court Reporters Association and has been commissioned as a Notary Public for the State of New Jersey.

The Lubetkin Media Companies LLC
708 Crestbrook Avenue
Cherry Hill, NJ 08003
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Apr 16, 2014

Denise Getgen, chief of protective services for the Pennsylvania Department of Aging, discusses elder abuse with Rabbi Address on the April 8 Boomer Generation Radio program, in the opening segment sponsored by Kendal Corporation. Visit the department's Protective Services page.

In the second half of the program,Betty Long, president and CEO of Guardian Nurses, Bala Cynwyd, discusses healthcare advocacy for seniors.

Betty Long, RN, MHA, President & CEO, Guardian Nurses
Betty Long, RN, MHA
President & CEO
Guardian Nurses

Betty Long, RN, MHA, founded Guardian Nurses Healthcare Advocates after guiding several elder family members through the healthcare system. She couldn't help but wonder, what happens to patients who do not have a nurse in the family?

To test her theory that nurse advocates would benefit patients and families, Betty began offering her services for free to friends and word-of-mouth referrals. The response was overwhelming. Betty developed a business plan and incorporated Guardian Nurses Healthcare Advocates in October 2003.  That was 10 years ago!

The Guardian Nurses' philosophy of championing patients' rights to quality healthcare was inspired by the story of Florence Nightingale, often credited with being the "Mother of Modern Nursing." The young nurse, working in overcrowded hospital wards during the Crimean War, noticed an extraordinarily high incidence of respiratory infections among the soldiers. She took the bold step of opening the ward windows, which resulted in a marked decrease in the infection rate. With that small intervention, the first nurse advocate is thought to have saved countless lives.

In the spirit of "The Lady with the Lamp," Guardian Nurses Healthcare Advocates now lights the way through the healthcare maze for thousands of patients and families.

Boomer Generation Radio airs on WWDB-AM 860 every Tuesday at 10 a.m., and features news and conversation aimed at Baby Boomers and the issues facing them as members of what Rabbi Address calls “the club sandwich generation.” You can hear the show live on AM 860, or streamed live from the WWDB website.

feed icon 32x32 The Jewish Sacred Aging Podcast Subscribe to the RSS feed for all Jewish Sacred Aging podcasts.

badge itunes sm The Jewish Sacred Aging Podcast Subscribe to these podcasts in the Apple iTunes Music Store.